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What is Twitter? Well, where have you been.. LOL? Twitter would have to be the fastest growing site on the web today. It is taking the internet by storm and there are around 10,000 new users per day signing up to participate in this internet revolution.

Twitter is best described as a micro blogging platform. You are limited to 140 characters each time you do an update, which initially, may seem a small amount. However, as you become more experienced, it’s jus… More >>

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A fun and easy social media guide for the over-55 set People over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they’re flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establishing an Internet connection to rediscovering old friends, sharing messages and photos, and keeping in touch instantly with Twitter, this book by online expert Marsha Collier helps seniors j… More >>

When I 1st heard about twitter I was a bit skeptical. I guess I just didn’t see how extraordinarily powerful this site really was until recently. My friend RJ Pepino had built a twitter following of 21,000 in just a few months and was having people join him in his business opportunity everyday! All of these leads where free. If you’re looking to create some passive income online, build a home base business that runs on automation and build your own list of followers, you have to be on Twitter.

So I put together a Beginners guide for you to generating Leads on Twitter:

1. Twitter- Create a free Twitter account if you haven’t already done so. Don’t be shy when creating your bio, be yourself, remember you are creating relationships and connecting with people.

2. Twitbacks-Customize your Twitter background with Twitbacks. You want to stand out from the crowd.

3. Social Oomph- Make sure you use Social Oomph and create a free account. This will allow you to send automated welcome messages, aka DM’s to new followers and create settings that will automatically follow those who follow you or un follow those who do not follow you.

4. livelybrowser- Purchase the Twitter Friend Adder for $50. This is optional, but highly recommended. You can automatically add Twitter friends with this tool running in the background. It is recommended you do not add more than 100-200 friends per day or twitter will suspend your account. You can also un follow those who don’t follow you, which is recommended every 24-48hrs after adding. This is extremely handy when doing followings of 100 or more people per day, which you will need to do to build a list fast and automation, is the way to go! If you’re on a budget, just add friends manually by finding others in your same niche but that is very time consuming.

5. Twellow- You can find people in your industry, mentors, and friends and or people talking about particular subjects to network with by using Twellow. When you find like-minded people follow them and their followers. See step 4 to automate this process.

6. Brainy Quote-Find good content to share with others. Don’t spam your links or always trying to sell. Build relationships; twitter success is dependent on your ability to share valuable content and information with your network and friends. Share anything funny, inspirational and educational even videos. Also share quotes, blog posts or re-syndicate content that you like from other people. I like using Brainy Quotes to find go quotes for content.

7. Make sure you use all the features available by twitter to communicate. Use direct messages and @reply features to interact personally with your new friends and network.

Hope these 7 simple steps help. Remember it’s all about connecting with your audience. If you can connect and build relationships then you will be a success on line!

Following other like minded people on Twitter is a simple yet effective way to use Twitter as a marketing tool and drive targeted traffic to your websites.

When you follow others you will find that around 70% of the people you follow will follow you back and a large proportion of these new followers will visit your profile to see what you are about. It is at this point that you must present yourself in the best possible way.

Be sure to upload your image, the standard brown gravatar is a very negative sign – it shows that you don’t care enough to spend a few minutes uploading your photo.

Your Twitter profile provides space for one URL so make sure you have a website or blog with engaging content and personal information – a mini biography works well, don’t forget your followers want to find out about you, they will not be impressed if your link is to a sales page.

Create a custom background (Google ‘free twitter background’), this shows your followers you are taking your business seriously, it also gives you the opportunity to showcase your skills and provide URL’s (unclickable) to relevant websites.

Remember, you only get one chance to make a first impression so do everything in your power to make it a favourable one.

Building a substantial list of followers is a great way to tell the world that what you have to say is worth listening to.

When people visit your profile and see that 3,000 other people are following you this acts as a powerful form of social proof – similar to a testimonial that says….”this person gives good advice, I follow them and I urge you to do the same.”

As your list of followers grows so does your own credibility.

Think about your own experiences on Twitter, if you visit 2 profiles and one person has 3,515 followers and the other has 15 followers which group do you feel most compelled to join?

Naturally you click the little green tick and join the larger group – you feel reassured that you are taking the right action because you can see that many others have taken the same action – this is the power of social proof.

As human beings we instinctively look for social proof before taking important decisions, we feel uncomfortable if others aren’t taking the same action and we seek out like minded individuals to spend our time with, we like people who are like us.

Twitter satisfies this need by providing a huge pool of people who are just like us with the same needs, wants and interests and it makes it possible to connect with these people quickly and easily.

Twitter is brilliant for raising your profile and building your credibility, however, Twitter’s greatest strength is its ability to cut through the layers of bureaucracy that usually surround and protect the big players in your particular niche and allow you to contact them directly.

If you think about the people who dominate your niche, for example, the top internet marketing ‘gurus’ you would find it very difficult if not impossible to pick up the phone and call them or send them an email and get a personal response.

No, because these powerful, influential people have tens of thousands of customers it is impractical to be available to all, so they employ people and systems to handle these personal interactions and therefore protect their time.

Life on Planet Twitter is very different!

Anyone can search for the name of their ‘top person’ and follow them, read their Tweets, send direct responses to them and in this way build a relationship. This ability to network and build relationships is unique to Twitter and is, I believe, its greatest strength.

This final point is so important I want you to go back and read it again.

Using Twitter as a marketing tool is all about building relationships and your business will benefit hugely if you can get a few ‘big hitters’ on your side!

The ONE reason you’re not making money on Twitter is because you’re doing it wrong.

And you know something? It’s not your fault.

You see… The problem isn’t a technical one… Or a missing Twitter marketing tool… Or not having the right software… Here’s the real reason…
The problem is a psychological one.

Sounds way out, doesn’t it? Yet its only when I bridge the mental gap between consumer and affiliate offers did my conversions skyrocket like gangbusters bringing in those leads and sales.
My reader’s… Let me introduce you to a simple little known concept known as Frame-Of-Mind Marketing. The fundamentals can be simplified in one sentence:
The more you deliver and match your prospect’s frame-of-mind whilst on twitter, the crazier your response rates will be.
Here’s what it means.
Your prospects are in different frames-of-minds at different points of their online experience.
This is something i learnt from one GURU after paying him a small fortune, For example… If they’re checking emails. They do it because they’re in work mode or they’re checking out the latest info either from a friend or a newsletter they subscribed to. That’s why commercial email open rates are DOWN all over and across the world. It’s simply because the emailed person isn’t in a mood to buy.
On the flip side… E-commerce sites are doing roaring business after Black Friday and Cyber Monday… Why? Its because the prospect’s frame-of-mind is DEAL, DEAL, DEAL. They won’t stop until they buy something, anything.
In sharp contrast, when your prospect gets on social media sites like Facebook, Linkedin or Twitter… They’re there to socialise and check out the latest viral videos and cool articles. In other words, they sure as heck ain’t thinking about purchasing your newdangled oodles toodles e-book on hwo to make a zillion dollars in 48 hours.;)
You probably know where I’m going…
The Brain-Dead thing you can do in using Twitter for marketing is to send Tweets that link DIRECTLY to the sales page! Optin pages are fine every now and then. People get turned off when they click through to yet another Clickbank site and send your account to a one-way trip down the Spammer’s blacklist.
If you want to do well on Twitter, your links MUST match your prospect’s Frame of Mind. Well, how do you do that?
Produce landing pages that match “Twitter Users” also the tweets must contain value- your prospects both eagerly click through and retweet. This will boost your brand and social presence, making your messages viral.

These small tweaks to your Twitter affiliate marketing business is the SINGLE BIGGEST REASON whether you’ll make 13 sales or no sales at all.

I use four columns on my TweetDeck application: All Friends, Replies, Direct Messages, and Search.

All Friends. This column displays all of your friends tweets, in real time. I usually open TweetDeck once or twice a day, so the first thing I do is scan all my friends Tweets, looking for anything interesting, funny, or noteworthy in any way. I have found a lot of great tips, websites, quotes, and other ideas just through scanning this column. If I find something I really like I will re-tweet it. TweetDeck makes it easy, all I have to do is hover my mouse over their profile pic, and it gives me the option of reply, re-tweet, direct message, or favorite their Tweet.

Replies. This columns displays all replies to me personally, as well as any re-tweets. I always Direct Message those that re-tweet my stuff, thanking them for the re-tweet. I don’t usually reply, as that would appear in my Twitter stream, and I have my personal Twitter presence linked to my Facebook profile, so I don’t want to “clutter up” facebook with a ton of personal back and forth Tweets.

Direct Messages. Let’s face it, most of these are automated spam. I ignore those. But I do scroll through to find the “real” DM’s, and respond to those. Some people think Twitter is an online version of Instant messaging. It’s not. You don’t have to respond instantly to everything that’s sent to you. Don’t feel bad about responding to messages a few hours, or even days old. Twitter is a micro-blog, nobody should expect instant communication back.

Search. In this column I see results for any key term I’m interested in. I currently have the name of my company. If one of our affiliates is sending out a Tweet about it, I will often re-tweet their message, exposing their link to all of my followers, and letting them know I appreciate their referrals. Other mentions include simple things like, “Listening to a training by…” and I respond to those too. Any publicity is good publicity, so I try to thank anybody who’s putting in a good word for what we’re doing.

The key is to be consistent, and to use TweetDeck as a part of your overall Twitter strategy, helping you drive traffic, build relationships, and stay in touch with prospects and clients.

And while a Twitter message — a.k.a. tweet — may only allow for 140 characters, if you choose the right words you can reap big rewards.

Here are four ways to use Twitter for fun and profit:

Time-sensitive coupons: Sample message: “20% off next purchase if you order in the next 2 hours!” Include a link to a landing page on your website that only applies to this special deal to get an accurate measure of your response. Or, if customers wind up going to a store, have a special discount code.
Contests: Ask a question and offer prizes to the first few people who answer correctly.
New product announcements: Tweet your horn about a new product or service and link to a page on your website with more information.
Promotions: Send a tweet about a product with its price. Include superlatives like “Great deal – they won’t last long!”

FYI, people love to share on Twitter. If you sponsor a fun contest or offer a super discount, expect to receive retweets — the equivalent of forwarding an email.

Give it a whirl and you’ll soon see how to generate word of mouth marketing, one tweet at a time.

FYI, people love to share on Twitter. If you sponsor a fun contest or offer a super discount, expect to receive retweets — the equivalent of forwarding an email.

Give it a whirl and you’ll soon see how to generate word of mouth marketing, one tweet at a time.

Social Media sites such as Facebook, Twitter, MySpace and YouTube are growing faster than any other type of social communication.

Social Media is an enormous untapped source of leads, prospects and business partners for YOUR business and best of all it is FREE.

Therefore, in order to benefit from the social media madness, you will have to know how exactly to monetize this ultimate untapped source of potential business partners.

This is exactly what I am going to be covering today. I want to show you exactly what you need to do in order to generate results with social media sites such as Facebook, Twitter, YouTube and MySpace.

However, Before I get into the specific details of how you should be using each one of the mentioned above sites, I would like to point out one thing. The ultimate purpose of every single social media website is Relationship Building. This is the sole purpose you should be driven by when you join a group on Facebook or sending out a Tweet.

Relationship Building is an essential ingredient to a Successful Internet Marketing Business and the sooner you grasp this concept the better.

Let’s get started!

MySpace

Only a year ago, MySpace was the biggest and fastest growing community on the Internet with more than 240 Million registered users. Today MySpace has lost it’s popularity with the users but it hasn’t lost it with the search engines.

To this day, MySpace is one of the first sources Google turns to when in need of information. What this means is that you can use it for your benefit by creating different MySpace profiles to generate more Search Engine Traffic for your particular business/opportunity.

Don’t get me wrong here, it doesn’t mean that you must use it only for that. You still have the opportunity to socialize on MySpace quite effectively, but right now, the main benefit of MySpace in my eyes is the SEO juice that you can squeeze out of it.

Twitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user’s profile page and delivered to other users who have subscribed to them also known as followers.

Twitter is an amazing social network, which really qualifies for the expression “Social Media Madness”. If you don’t know what I mean, just get yourself over four thousand followers, as I did, and you will see exactly what I mean. My Twitter home page is pure madness and socializing on Twitter without a client is not an option anymore.

Nevertheless, what makes Twitter unique besides the 140 character limit is the ability to Drive Massive Viral Traffic to Your Website.

Twitter is the easiest tool to drive traffic with especially if you are running a blog or a newsletter, it has an insane Viral Power Potential to it.

If you ever heard an expression “Word of Mouth Marketing” and did not know what it mean, than Twitter explains it very well. Just imagine if your Tweet with a link back to your site goes viral. Imagine the tweet being ReTweeted about 300 times. Imagine if each of those ReTweets only generated 3-4 clicks at a time, how much traffic would you get?

That’s right-A LOT!

YouTube

YouTube is a video sharing website where users can upload, view and share video clips. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube was bought by Google for US$1.65 billion, and is now operated as a subsidiary of Google.

YouTube, being the biggest video sharing network online, is a great place to do some video marketing. But Why is Video Marketing so damn important? Why is it so Crucial that you do it? Yes, that’s right! Relationship Building.

Can you think of a better way of establishing a relationship with a complete stranger? What can be more powerful when it comes down to building trust with another person on the internet than video? What can make more impact on that person than watching You move, listen to You talk and hearing Your thoughts coming out of Your mouth instead of reading them on his 15” laptop screen?

If you can think of a better way of doing it(besides live conversation with a web cam, of course) than please, be my guest and reveal it to me, because to this day, I haven’t found something better then Video Marketing.

Facebook

A Harvard University student originally founded Facebook with couple of his roommates in order to create a virtual community exclusive to the Harvard University attendees. Website membership was initially limited but later expended to other colleagues until later on Facebook became available to anyone aged 13 and over.

Right now Facebook is one of the biggest social communities with over 200 million active users. However, what makes it different from MySpace, Twitter and YouTube than? Why is it so essential for your Social Media Domination plan?

Well, personally, I can’t answer that question with a specific benefit. Facebook is just a great place to Build STRONG, BULLETPROOF, ROCK SOLID Relationships. I haven’t yet found a community where people are more open and ready to socialize with complete strangers all over the planet.

To me, Facebook is like another huge family. I truly admire and respect every single one of my Facebook friends. It is so easy to get to know people and connect with them on Facebook. It is so easy to get lost in endless chats and conversations there.

I have many of my friends, simply leading another Life there! Facebook is very easy to fall in love with and it definitely leaves other Social Networks in the dust when it comes down to building a strong long lasting relationship with a complete stranger.

Having shared these insight with you, I only wish to point out one more time that your main goal on any single social media site and in every single social community should be first to Build Relationships while driving traffic and generating leads second.

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This digital document is an article from Reviewer’s Bookwatch, published by Midwest Book Review on October 1, 2009. The length of the article is 637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: The World According to Twitter.(Book review)
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